Anchor bottler
Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 [1]and now covering [2] Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands;
- Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering [3] 28 countries in eastern Europe, Russia and Nigeria
- Coca-Cola Amatil covering [4] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
References
- ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
- ^ Coca-Cola Enterprises homepage "The World's Largest Bottler"
- ^ Coca-Cola Hellenic - geographic footprint Interactive Map
- ^ About CCA - Country overview
External links